This short form social video was created in the lead up to JMU Football’s first ever playoff game. The week was filled with excitement from both the team and fans, and we were capturing everything from practices to behind the scenes moments.

This specific piece centers on a gear haul filmed the day before the team traveled for the playoffs, an especially exciting moment for the players. I filmed and edited the reel to show fans that the players were just as excited as they were, while also giving a glimpse into the athletes’ personalities ahead of the game. With national attention building around JMU’s entry into the playoff bracket, I knew social media traffic would be high, so I prioritized a fast turnaround so the video could go out while excitement was peaking, keeping the content timely and relevant and giving fans a real time look at the team’s experience leading into the game.